ShopWell shines by helping you make the best possible decision about what to eat. We take your profile and compare it to the nutritional values to determine how a certain food item does or does not meet the needs/wants you specified in your profile.
ShopWell scores are calculated based on nutritionists recommendations about how nutritious a given food is and how healthy it is given what ingredients to watch out for might be included. Next, the score is custom weighted and adjusted to match your personal profile, so no one’s scores will look exactly alike.
For example, something with a lower numerical score would be something that is low in nutritional value, or if it contains things that you are trying to avoid, perhaps artificial sweetener. If a product you scan contains artificial sweeteners and you selected that you are trying to avoid them in your profile, it will receive a lower score. This is how we classify okay vs. good matches and determine product scores! A good match is one that meets the needs in your profile and has nutritional value, so to speak.